The stature of Doxa continued to rise through the early decades and so did the founder’s legacy. Post-1936: The Era After Georges Ducommun Consequently, this marked the brand’s foray into rugged and precision-focused watches. After that, Doxa’s timepieces found themselves in the instrument panels of ships and aircraft too. Legendary racing brand Bugatti incorporated Doxa’s patented design as standard in all its racing cars, and soon other racing teams followed suit. Georges took it upon himself to find a creative solution and in 1908, filed a patent for the ‘8-Day Doxa Caliber’. Above all, these miniature clocks had to be robust, reliable, and come with sufficient power reserve. During the early 1900s, endurance racing was in vogue, and teams were on the lookout for a dashboard-mounted timepiece. Success has always fueled further innovation at Doxa, and Georges soon set his eyes on the world of endurance racing. First, the World’s Fair held in Liege, Belgium honors the Doxa pocket watch, and then, the anti-magnetic Doxa claimed the gold medal at the following World’s Fair held in Milan, Italy. The early 1900s: Initial Yearsġ9 mark immense importance as Doxa won prestigious awards. Consequently, word of the brand spread well beyond the town of Neuchatel and soon beyond Switzerland. As a result, the brand is born, “Georges Ducommun, Fabriques Doxa.”ĭoxa quickly earned quite a reputation for its build, components, value, and remarkable artistry. Subsequently, he sees potential in a new brand that could offer his quality of watches. For instance, accounts of Georges traveling twenty kilometers on foot for watch deliveries are a testament to his passion.ĭuring his initial years as an independent watchmaker, Georges constantly worked towards bettering the components of his watches. In no time, the young watchmaker gains attention and a good reputation for quick service, attention to detail, and ingenuity. Starting from the workshop in his backyard, Georges at 21, sets up his business. Meanwhile, with every timepiece Georges creates, his passion, skill, and vision for the craft grow. Aged just 12, he was already contributing to the family’s livelihood. One amongst 13 children, Georges Ducommun began his journey early as an apprentice with a local watchmaker. His early days as a young and enthusiastic watchmaker began in Le Locle, a small-town high up in the Jura Mountains of Switzerland. The founder’s story precedes the origins of the brand. 1.6 Turbulent Years and the Subsequent Takeover.1.4 Post-1936: The Era After Georges Ducommun.
1.1 Georges Ducommun: The Spark of a Vision.
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